NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

The next frontier

our contributors • The following pages contain a multitude of perspectives and expertise across diverse domains within the industry. Here is a curated collection of the outstanding professionals who have shared their expertise.

NEW ZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

EXPLORING THE FUTURE OF MARKETING AT Salesforce Connections 2023 • As the bustling city of Chicago steps into the summer months, an atmosphere of anticipation is in the air, signalling the arrival of one of the largest conferences in the realm of digital marketing, Salesforce’s Connections 2023. Among the journalists invited by Salesforce is our very own Feature Writer Ayla Miller who will report back from the Windy City.

What’s in an AI magazine cover? • This issue of NZ Marketing features three AI generated images on three separate covers (pictured alongside), printed with innovated ink and paper technology. Here’s what went into the making of the covers, and the new opportunities AI presents for publishers.

INDUSTRY INSIGHTS • News, views and updates from New Zealand’s marketing community.

KIWIS WANT MORE CONTROL OVER THEIR DATA

engaging: The agency transforming B2B marketing • In the fast-paced world of B2B marketing, data specialist agency engaging emerges as a dynamic powerhouse, filling a gap in the market with audience first strategies and a commitment to making every campaign more relevant and, yes, engaging than ever before.

How to tech • Navigating the constantly evolving landscape of technology within marketing can often feel like a massive task. With a plethora of new tools constantly emerging, marketers are faced with the challenge of keeping up with the latest advancements. We explore these tools and delve into how best to harness them, empowering marketers to navigate the digital realm with confidence.

Subscribe to NZ Marketing • Get full access to NZ Marketing for $65 per year*! That’s four print and four digital issues per year, unlocking you essential marketing intelligence wherever and whenever is convenient for you.

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The revolving revival of retail marketing trends • The fashion trend cycle is often said to repeat itself approximately every two decades. This means that styles and trends that were popular in 2003 are likely to resurface and become trendy again in 2023. A similar pattern can be observed in the realm of retail marketing.

Future retail marketing trends to keep an eye on • Connor Archbold of Tracksuit says that these are the retail marketing trends he’s currently keeping an eye on.

Robots, pets and peanuts: What’s the future of retail marketing? • The robots have landed, the planet is burning, and nobody has any cash. But don’t worry because we have more pets per capita than pretty much anyone – and even though we’re buying our veggies on Afterpay – we still have the world’s best peanut butter. That’s the big news from our Future of Retail Marketing Conference 2023, an eclectic collection of great minds, great stories and great enthusiasm for the power of AI.

Crunch time for marketer turned Pic’s CEO • Marketing superstar Aimee McCammon has taken on the most personal challenge of her career – taking her stepfather’s business, Pic’s Peanut Butter, from a small family-run operation to a globally recognised brand. Here, she shares how her formative years in ad-land shaped her into the CEO she is today.

Nurturing customer connections through loyalty and reward • In today’s competitive world, loyalty and reward programmes have emerged as powerful tools to foster customer loyalty, increase brand affinity, and...