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NZ Marketing

Issue 81 2024
Magazine

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

Ready players: on

NZ Marketing

Experts in this issue • Here are a few of the industry leaders contributing their news and views.

Weather is good for brand alignment • MetService offers trusted information and a huge audience on a brand-safe platform.

Can brand and performance marketing be friends?

Inclusive code is just the start for Special • How-to advice for including disabled people in advertising.

Dove swears off AI

Be brave and give the people what they want • The Marketing Association’s Brand Summit 2024 was packed with leaders from near and far sharing their insights about the industry. Zahra Shahtahmasebi reports on a day that contained quite a lot of chat about fried chicken.

shorts

Ready to pay with your face? • Facial recognition payment technology is available in China, but will customers embrace it here?

Events booming

How do marketers make the most of their media activity? • David Parker, Managing Partner at Sneakers Media, says it’s time for marketers and business decision makers to ask questions.

Welcome ‘silly’ questions • Cross-cultural business consultant Wing Morgan runs Cultural Lens, delivering insights and research on Chinese and Asian people to local exporters looking to access these markets. She talks to Duncan Stuart.

media

GAME ON! • Think gaming is all spotty teenagers shooting things in pizza-encrusted bedrooms? Think again. A massive 79% of us are ‘gamers’ – hello online crossworders – and many welcome brands into their virtual worlds.

More than a soundtrack

The story is in the detail • Katie Ham couldn’t leave police work behind when she switched careers from detective to journalist. Now she’s carving out a career as Crime & Justice reporter for The Post.

A winning model • NZ Marketing sat down with Sacha Moore, Founder & Director of Jetblack Production and partner at Pitchblack, to mark six years of the business.

Make your audience feel seen • On paper, Beta is a conference about media and journalism. In reality, it’s a mini festival of innovation and inspiration that celebrates the power of the industry.

What to watch in 2025 • NZ On Air’s regular Where Are The Audiences report had more attention than usual in 2024. Now the dust has settled, media insights specialist Amanda Wisniewski looks at the key trends to keep an eye on in the coming year.

Podcasts: the quiet achievers

Goodbye funnel… hello figure 8 • Digital marketing expert and podcaster Zania Guy works with brands’ social media channels to improve loyalty and sales. She shares her top tips for success in 2025.

Radio resilience • Student station 95bFM has struggled to survive since its first broadcast in 1969 – but its history of hardship also makes it ideally placed to innovate.

UFO Rodeo the origin story • The umbrella brand for Leon Kirkbeck and Michelle Walshe’s stable of companies is so unusual, it might have been beamed in from space. How did they land upon the name?

marketing

Kiwi brands GO GLOBAL • What do umbrellas, wine, pet food and peanut butter have in common? They’re all being produced by innovative Kiwi companies using clever marketing to take on the world.

Sales challenges for exporters

Global brands make a splash • With Costco open and Ikea on its way, Kiwi shoppers’ prayers are being answered. But what does their arrival mean for local retailers, and will it open the floodgates for more global brands to enter our market?

Fostering future marketing leadership in New Zealand • The Marketing Association helps upskill...


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English

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

Ready players: on

NZ Marketing

Experts in this issue • Here are a few of the industry leaders contributing their news and views.

Weather is good for brand alignment • MetService offers trusted information and a huge audience on a brand-safe platform.

Can brand and performance marketing be friends?

Inclusive code is just the start for Special • How-to advice for including disabled people in advertising.

Dove swears off AI

Be brave and give the people what they want • The Marketing Association’s Brand Summit 2024 was packed with leaders from near and far sharing their insights about the industry. Zahra Shahtahmasebi reports on a day that contained quite a lot of chat about fried chicken.

shorts

Ready to pay with your face? • Facial recognition payment technology is available in China, but will customers embrace it here?

Events booming

How do marketers make the most of their media activity? • David Parker, Managing Partner at Sneakers Media, says it’s time for marketers and business decision makers to ask questions.

Welcome ‘silly’ questions • Cross-cultural business consultant Wing Morgan runs Cultural Lens, delivering insights and research on Chinese and Asian people to local exporters looking to access these markets. She talks to Duncan Stuart.

media

GAME ON! • Think gaming is all spotty teenagers shooting things in pizza-encrusted bedrooms? Think again. A massive 79% of us are ‘gamers’ – hello online crossworders – and many welcome brands into their virtual worlds.

More than a soundtrack

The story is in the detail • Katie Ham couldn’t leave police work behind when she switched careers from detective to journalist. Now she’s carving out a career as Crime & Justice reporter for The Post.

A winning model • NZ Marketing sat down with Sacha Moore, Founder & Director of Jetblack Production and partner at Pitchblack, to mark six years of the business.

Make your audience feel seen • On paper, Beta is a conference about media and journalism. In reality, it’s a mini festival of innovation and inspiration that celebrates the power of the industry.

What to watch in 2025 • NZ On Air’s regular Where Are The Audiences report had more attention than usual in 2024. Now the dust has settled, media insights specialist Amanda Wisniewski looks at the key trends to keep an eye on in the coming year.

Podcasts: the quiet achievers

Goodbye funnel… hello figure 8 • Digital marketing expert and podcaster Zania Guy works with brands’ social media channels to improve loyalty and sales. She shares her top tips for success in 2025.

Radio resilience • Student station 95bFM has struggled to survive since its first broadcast in 1969 – but its history of hardship also makes it ideally placed to innovate.

UFO Rodeo the origin story • The umbrella brand for Leon Kirkbeck and Michelle Walshe’s stable of companies is so unusual, it might have been beamed in from space. How did they land upon the name?

marketing

Kiwi brands GO GLOBAL • What do umbrellas, wine, pet food and peanut butter have in common? They’re all being produced by innovative Kiwi companies using clever marketing to take on the world.

Sales challenges for exporters

Global brands make a splash • With Costco open and Ikea on its way, Kiwi shoppers’ prayers are being answered. But what does their arrival mean for local retailers, and will it open the floodgates for more global brands to enter our market?

Fostering future marketing leadership in New Zealand • The Marketing Association helps upskill...


Expand title description text