NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

Changing with the times

Our contributors • Our magazine leans on the generosity of industry thought leaders sharing their expertise. Some of those who’ve weighed in with news and views this issue include:

CELEBRATING EXCEPTIONAL MARKETING • YouTube moves to support our annual showcase of marketing magic.

2024: the year for transformation at speed • As the economic downturn intersects with unprecedented new opportunities, indie advertising agency Federation says that for many brands and businesses, now’s the perfect time to shake things up.

INDUSTRY INSIGHTS • A trio of bite-sized snippets full of tasty takeaways from those in the know.

What’s trending in the creator economy? • With 4.9 billion social media users globally and the global spend on influencer marketing increasing by 17 percent in the past year, it’s clear the creator economy is becoming a juggernaut. How can brands take advantage of this emerging force in the marketing world?

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KEEPING IT LOCAL • Clients’ recognition that bigger isn’t necessarily better is allowing a number of Aotearoa’s independent agencies to come into their own.

Behind the rise of Motion Sickness • This indie was founded in a Dunedin flat by three mates with no traditional agency experience – now it’s approaching its 10th year in business. Let’s take a look at its journey from humble beginnings to the forefront of New Zealand’s creative community.

Reinventing for a new world • How Bastion Shine’s big pivot has created a different kind of agency.

MAP OF ADLAND 2024 • MAPPING OUT AOTEAROA NEW ZEALAND’S CREATIVE, MEDIA, DIGITAL, PR AND SPECIALIST AGENCIES.

Onfire Design cracks one of the world’s toughest markets • Breaking into the Saudi Arabian market isn’t for the faint of heart, but that’s exactly what Auckland-based branding agency Onfire Design achieved when it secured a lucrative rebranding contract for Fakieh Poultry Farms. The Saudi Arabian giant undertook a worldwide search for the right design agency, and chose Onfire to deliver its biggest ever rebrand.

ENGAGEMENT TO EMPOWERMENT • Merkle’s Chief Experience & Delivery Officer, Andrea Meredith, has moneymaking insights into how local businesses can win in the experience economy.

Love & obsession • “If you want your customers to love and obsess about your brand, you need to really love and obsess about your customers,” Matt Ellingsen of indie agency Intrsct emphasised to NZ Marketing recently.

The power of AI in advertising • Many marketers believe AI and machine learning will play a major role in shaping the direction of the industry. Graham Medcalf ponders its potential.

Lockdown baby: The birth of a Rascal • Self-confessed media nerd Rachel Leyland talks exchanging big-agency life for her own indie start-up.

DEEP IN THE DATA • A digital time capsule of Covid-19 data, The Delivery has put the facts on ice to protect future generations.

CHARM BY NAME, charming by nature • One of New Zealand’s longest-standing independent agencies reflects on challenges and positive change, with its founder and Managing Director, Jo Tacon, attributing its success to the exceptional team and innovative problem-solving that win its clients over.

Chronically ONLINE • Many people see being ‘addicted’ to the internet as a hindrance, but for Aaliyah Wattie, Junior Art Director at YoungShand, being online all the time is hugely helpful.

TE&M IS A meeting of minds • The Enthusiasts and Momentum have become a collaborative force in brand strategy, creativity and media execution. Here, Martin Yeoman, Strategy Partner...