NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

ART OR SCIENCE?

MEET THE TEAM • NZ Marketing is part of a portfolio of business titles owned by ICG Media, including StopPress, Idealog and The Register. Our team may be small, but we’re a nimble bunch who reach a combined audience of more than 200,000 per month* across our various print, digital and event channels. Introducing a few of our fantastic staffers…

NEW ZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

Stop Press SHORTS • News snippets from Aotearoa’s communications industry hub.

ON THE SHELF LIFE • Understanding the link between purchasing behaviour and its impact on packaging design.

INDUSTRY INSIGHTS • News and views from Adland.

Grown-up design

How deep is your trust? • Whittaker’s and Ryman Healthcare’s brand guardians tell what means the most to them.

Permission to personalise • Government has been given the green light to innovate digital services.

The way forward • New Zealand-owned family business Baseline has a smart head for strategy and a keen eye for design. Here’s Chief Executive Stephanie Gasperini on how they’re combining the two to help clients achieve exceptional experiences.

David Owen of oOh! media • Out-of-home outfit oOh! media is taking its smarts to the next level with the appointment of a new Research & Insights Director. Tasked with understanding the evolution of oOh! media’s consumers, the former Research Manager at TVNZ talks up the strengths of the sector and shares how he’s helping marketers overcome its challenges.

MARKETING STOICISM AND GROWTH • SIMON BREED is a founding partner and Managing Director of TWENTY CX, a marketing and technology firm that specialises in audience engagement. With expertise in digital engagement, marketing automation and customer experience design, he lets us in on how his agency is working with ambitious organisations looking to reduce uncertainty and fast-track their growth.

GET DATA SMART WITH NZ MARKETING

WOMEN FIND POINTS OF DIFFERENCE • For Dow Goodfolk’s Managing Director ANNIE DOW and Creative Director DONNA McCORT, the strength of a strategy lies in empathetically reading and understanding the end user, and telling a standout story.

MAKING EVERY MESSAGE AND MOMENT COUNT • ANNE LIPSHAM and QASSEM NAIM, Head of Media Strategy and Data & Tech respectively at change agency FCB MEDIA, on the strategic glue and scientific insight that holds together touchpoints at every step of the customer journey.

NOT THE ‘S’ WORD SORT YOUR SH*T STRATEGY OUT • It’s said that a well-defined and achievable marketing strategy makes meeting existing and new customer needs a likely and attainable goal. While most companies do great marketing, fewer have created and translated a solid brand strategy through to their marketing practices at every touchpoint to achieve this needs-meeting goal. David Nothling-Demmer asks why all the hype around this increasingly over-used word, and how having an effective strategy in place can be one of the best marketing tools you use.

ARE WE HUMAN OR ARE WE DATA? • Full-service brand agency Woods reckons relationships have a lot to teach us about brand strategy.

A new flight path • As Air New Zealand looks to revive its business on the back of the pandemic, David Nothling-Demmer asks what it takes to get a (re)brand strategy off the ground and flying high. The airline’s General Manager Brand & Marketing JEREMY O’BRIEN has the answers…

Get Smarter • Companies that aren’t investing in their data and business intelligence capabilities are missing out on growth opportunities, says...