NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

Excellent work

our contributors • Our magazine is enriched by the generosity of industry leaders sharing their expertise. Among those who’ve contributed news and views this issue are:

NEWZELAND MARKETING online • Your digital gateway to essential marketing intelligence

INDUSTRY insights • News, views and updates from New Zealand’s marketing community

Music in the DATA • In a new regular series, research professionals talk to Duncan Stuart about how they gain insights. We begin with expert political pollster and Director of Baseline Consultancy Murray Campbell, who explains how he tunes in to the information he gathers.

Our strong • It’s not all glamour in this industry. There are rules to comply with (so many rules). Here’s one way the Marketing Association advocates on your behalf to avoid unintended consequences of new legislation.

voice on law changes • The Marketing Asociation met with the Justice Select Committee and made these four recommendations:

Brilliant brand minds • Influential global brand leaders will speak at the 2024 Brand Summit in September.

marketing • 28 Corporate sponsorship and the challenge to remain relevant

The changing face of our TV landscape • Juliet Peterson, Warner Bros. Discovery VP Head of Networks, ANZ, on what it takes to succeed in today’s media landscape and what the future looks like.

How marketers can capture the magic of sport • Looking for a long-term brand-building investment that pays and pays?

Brands press the upgrade button on sponsorships • Consumers can tell when a brand slaps its name on something and walks away. Challenged to show support in a more meaningful way, organisations are innovating.

How can retail raise the bar in real life? • Consumer spending is down, competition is fierce and the pace of technological change is blistering. New Zealand retailers are being warned to step up their customer experience or face oblivion.

CX is about shared vision • Hyper Head of Strategy Bruce Gourley talks us through how a unified view of the channel will help deliver better experiences.

awards • 40 The best and most brilliant work of the past year

What makes a winner? • Michael Friedberg, Convenor of Judges at the YouTube NZ Marketing Awards 2024, on the elements that elevated entries.

App breathes new life into US market for F&P Healthcare • Fisher & Paykel Healthcare helps make life better for patients by leaving bundled products behind and developing an app that made it simple for medics to recommend its mask.

Joyful approach sells saving on the smallest of budgets • When Sharesies decided to launch a savings account, it was in the same position as many investors in today’s economy: with not a lot of money to spare.

ANZ can bank on the Sharmas • In three short years, the Sharma family have become part of New Zealand advertising folklore – and New Zealand’s biggest bank needed them as it kept innovating to fight off tough competition.

Big, brave, fresh approach turns doubters into believers • When experienced marketer Frankie Coulter was tasked with turning around the performance of some of New Zealand’s most beloved food brands, he put people first.

Feats from the finalists • Once again, oOh!media is proud to sponsor the Marketer of the Year category in the YouTube NZ Marketing Awards 2024, championing excellence and leadership in the industry.

She’s a wrap star • This winner is smart, curious, collaborative and digitally savvy. It’s her first role, and Lia Carruthers of Farrah’s is already Future Marketer of the Year at...