NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

JUST FOR YOU

NEW ZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

StopPress SHORTS SHORTS • News snippets from our sister site, Aotearoa’s foremost communications industry hub.

INDUSTRY INSIGHTS • News and views from Adland.

Gotta love ’em • Talkwalker has revealed the world’s most loved brands in 2021.

CALL US LOYAL • AA Smartfuel has beaten out Countdown Onecard and Flybuys in the ranking of New Zealand loyalty programmes.

MARKET MOVES: JOANNA O’CONNOR JOINS ATC • Digital marketing specialist Joanna O’Connor has been lured home to Aotearoa after eight years of working in Australia to lead a new era of marketing strategy for one of New Zealand’s largest professional performing arts companies.

MARKET MOVES: FLIGHT CENTRE TRAVEL GROUP GLOBAL CMO DAZ WRIGHT • In August, Flight Centre Travel Group appointed Darren ‘Daz’ Wright as Global Chief Marketing Officer for its leisure division, including the global Flight Centre brand and Travel Associates.

MARKETING GRAD OPPORTUNITY • A great opportunity exists for anyone studying marketing or in the business client-side who might be interested in giving an agency role a go. Perceptive have announced its 2022 Talent Programme intake with The Clemenger Group, which hires grads full-time.

FOR THE SMALLER BRANDS LOOKING TO GET AHEAD… • Better For You by Lisa A. Lewis examines the rise of a global healthy-drinks market and presents case studies of entrepreneurs who dared to create ‘better for you’ beverages, including enduring American brands, and burgeoning New Zealand brands Phoenix Organics, Karma Cola, Chia Sisters, Aotea Native Tonics and King of Kiwi.

Measure more • Toluna has announced the addition of a range of new methodologies available within Toluna Start. The platform is the world’s first end-to-end, realtime consumer insights platform, which is now available as a subscription.

Sports marketing conference • Marketing Association teaches how to use sport as a medium for driving brand growth.

Annemarie Browne of Lotto NZ • After winning Marketer of the Year at the 2020 TVNZ-NZ Marketing Awards a year ago, ANNEMARIE BROWNE reflects on marketing in a pandemic, embracing the needs of customers and tapping into emotion with ‘Imagine’.

TEN YEARS OF TRUE

This just got PERSONAL (ISED)

SMART STRATEGIES

UBER-PERSONALISATION: A LOOK TO THE FUTURE

DATA DOS & DON’TS • Looking to personalise your online messaging? NZ MARKETING and TOLUNA have teamed up to bring you insights from Kiwi consumers on their privacy and personal data-sharing concerns*. They told us that brands need to be upfront with them about how their information is being used – or risk being locked out.

A KNIGHTLY PERSPECTIVE • It is said the knight is the most strategic of the chess pieces. It is this strategic perspective that STRATEGY CREATIVE applies throughout its Australasian network. GEOFF CRANKO and a few of the Strategy ‘knights’ share their perspectives.

BANKING ON THE PERSONAL • As ANZ works towards understanding what drivers will ensure their customers’ banking and financial wellbeing needs are met, personalisation has become a key ingredient in a cultural change at the bank. David Nothling-Demmer spoke to General Manager of Marketing MATTHEW PICKERING and Head of Customer Value DIANA VAN NISPEN.

MARKETING MASTERS

LOOKING FOR CX EXCELLENCE? START WITH YOUR DATA • Great CX requires surfacing accurate data in a timely way through critical moments in the customer journey. SIMON BREED identifies some ways that organisations can...