NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

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NZ Marketing

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MEET THE TEAM • SCG Media Business Titles – NZ Marketing, StopPress, Idealog and The Register – produce top quality B2B content in the marketing, creative and retail spaces. Curating this in-house content is a small team of talented journalists who have a passion for the pen. We meet two of the newest members of the team…

Will declining trust in the media impact marketing messages? • New Zealanders’ trust in the media is declining according to the Trust in News in Aotearoa New Zealand report by AUT’s research centre for Journalism, Media and Democracy (JMAD) – but what does this mean for the relationship between marketers and the media?

KEY TO CREATING A SUCCESSFUL INHOUSE CAMPAIGN LIES IN CONNECTION SAYS NZSKI • Stopping people in their tracks isn’t something NZSki usually wants to do, except when it comes to making a unique marketing campaign – and it was all done in-house.

KIWIS MOST TRUSTED BRANDS REVEALED • New Zealanders have chosen their most trusted brands once again with the 2022 Reader’s Digest Trusted Brands Survey, and Whittaker’s has come out on top for the 11th year in a row.

“EXTRAORDINARY TURNAROUND” FOR AD SPEND THIS FINANCIAL YEAR • New Zealand’s ad media industry has hit the $1.1 billion mark for the first time, breaking previous ad spend records for the financial year according to the latest data from Standard Media Index (SMI).

Transitioning to a first-party world • Time is running out for businesses wanting to transition to Google Analytics 4 before Chrome phases out support for third-party cookies by the end of 2023.

Juanita Neville-Te Rito of RX • With more than 30 years of commercial retail and CX experience, and 15 years in global retail trend analysis, this fully-fledged Kiwi, Aussie-born MANAGING DIRECTOR shares insight into how she’s helping brands become more customer centric in today’s hyper-competitive environment.

Where brands, culture and sports collide • The Marketing Association is launching GAME CHANGER 2022 to show marketers how leading brands are using sport as a channel to engage, grow and make a difference.

The connected platform at work • Over the past two years, having been through the world changing experience of a pandemic, the playing field has shifted. New challenges are facing businesses as a whole and the advertising industry in particular. Businesses such as PUBLICIS GROUPE have innovated and adapted to the circumstances, while others have failed to strengthen their risk mitigation strategies or improve their resilience to a more uncertain and chaotic future.

RESHAPING RETAIL MARKETING • As the way we buy things changes, so too does the way we sell. To stay on top of this, marketers are scrambling to be one step ahead of the trends. At its core, a successful retail campaign goes where the customers are, gives them what they want, and shows them what they don’t yet know they want. With technological developments racing ahead and the pandemic changing consumer behaviour, AYLA MILLER hears from industry experts about what’s trending in this space for 2022.

WHAT’S IN-STORE FOR THE FUTURE OF RETAIL? • Exploring the changing retail environment, dentsu Aotearoa’s Managing Director of Media, RICHARD HALE outlines the most significant changes to look out for.

CONNECTED SHOPPING • Creating seamless customer experiences online and offline

THE PROMISE OF PERSONALISATION • Everyone likes to...