NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

Navigating the horizons

our contributors • Our magazine leans on the generosity of industry thought leaders sharing their expertise. Here are some of the top-notch professionals who contributed to this issue.

NEW ZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

INDUSTRY INSIGHTS • News, views and updates from New Zealand’s marketing community.

A Q&A WITH FREELANCE MARKETER AND AUTHOR LISA JANSEN • Back in 2017, Lisa Jansen decided to quit her well-paying marketing job and build a new life for herself on the road. We caught up with her to find out about her recently released book Life Done Differently and the highs and lows of transitioning to the freelance lifestyle.

Global perspectives at SXSW Sydney with Matt Herbert of Tracksuit • In mid-October, Sydney held its SXSW convention, a congregation of innovative creators, thinkers, leaders, and more across technology, film, music and many other disciplines.

Transforming New Zealand SMEs for global markets - Milk & BLUNT

Pulling back the curtains: 2023 TVNZ-NZ Marketing Awards reviewed • NZ Marketing invited Squirrel, the recipient of ‘Best In-house Campaign’ at the 2023 TVNZ-NZ Marketing Awards, to reflect on the big night and share the significance of the event for their smaller team as first-time entrants.

2024; THE RACE TO “IDENTITY RESOLUTION”. • In the face of economic uncertainty, platforms are returning to their foundational strengths for commercial success, emphasising accurate and scalable user identity as they brace for the deprecation of third-party cookies in 2024.

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MARKETING 101 FOR SMES • Marketing is often a challenge for small-to-medium enterprises (SMEs) of fewer than 50 employees, which make up around 97 percent of businesses in New Zealand. We spoke to the experts about how SMEs can get the most out of their limited marketing resources.

The TikTok prodigy • She has garnered over 700,000 followers, millions of views on her company’s TikTok, and a matching tattoo with her boss, but this is only the beginning for Gen Z marketing prodigy Jony Lee of The Attention Seeker.

HARVEY CAMERON AND NERO MOTION COMBINE FORCES • Nero Motion and Harvey Cameron have teamed up to meet the surging market demand for complex digital development and branding solutions, combining Nero Motion’s expertise in custom software development with Harvey Cameron’s aptitude in strategy, creative, media, and web services.

An exhilarating Rockit ride • Starting with the turbulent waters of 2020, Rockit’s General Manager Global Marketing, shares how he and his team have weathered the challenges and taken Rockit apples to the world.

ANZ’s Group CMO on making better marketers • Six weeks into the biggest marketing job at ANZ when she spoke to NZ Marketing, Astrud Burgess has hit the ground running in her new expanded role of Group Chief Marketing Officer in addition to her responsibilities leading Data, Marketing & Customer Experience in New Zealand. We caught up with her to find out what she’s looking forward to getting stuck into.

HOW TO KICK IT WITH THE COOL KIDS • Despite Gen Z entering the workforce and having disposable income, the marketing industry often faces a few challenges in effectively engaging with this demographic. We chat to experts about how to better reach this important market.

Experimenting with AI • The Marketing Association checks in with its members to find out the role that AI is playing in their work.

GENERATIONAL PIXIE DUST? • Our insights gurus take a look at the problem of trying to fit humanity in all its colourful, erratic glory,...