NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

TECH TALK

TAPPING INTO MOBILE COMMERCE FOR RETAIL MARKETERS

UP-&-COMING MARKETER MENTORSHIP PROGRAMME • NZ Marketing magazine teams up with ThinkTV to help support the next generation of Kiwi marketers.

ACHIEVING PERSONALISATION WITH SUCCESSFUL MARTECH INTEGRATION

Cloud security presents challenges for businesses • A recent report has found that despite the rise in cloud and multi-cloud adoption, almost half New Zealand businesses believe cloud privacy and data protection is harder to manage than on-premises.

STAFF SHORTAGES SHRINKS BUSINESS CONFIDENCE • Business confidence is at its lowest in the 16 years this data has been collected, a survey has found.

Google pushes back cookie phase-out to 2024 • Google has extended its self-imposed deadline for the phasing out of third-party cookies for another year citing consistent feedback asking for more time to evaluate and test the new Privacy Sandbox technologies.

OFFICEMAX’S MILLION-DOLLAR ‘FUTURE-OF-WORK’ SHOWROOM TECH INVESTMENT • The retail experience at OfficeMax NZ has been transformed thanks to the recent implementation of customer experience microapp from Seismic.

The centre of ATTENTION • Mobile-first advertising business KARGO has just acquired attention-based mobile advertising business Parsec, making it easier than ever for clients to buy digital media based on the time an ad is actually on the screen.

Simon Laird of Google NZ • As person number 13 in the Google NZ office, this HEAD OF SALES AND PARTNERSHIPS has developed his specialist knowledge over the eight years he’s worked for the multinational technology company. Here, he shares his observations on the current state of the industry and tips on how best to prepare for the future.

MUSICIAN TURNS MARKETER • SOPHIE MORRIS is a singer, actor, presenter and marketer who has performed to critical acclaim within New Zealand and internationally. Here she explains how these very different disciplines can complement each other, and what happens when her worlds collide.

DOES YOUR BRAND HAVE CHARACTER? • Lloyd Thomason, Communication and Brand Strategist at TRA, explains why brand characters are dominating NEW ZEALAND’S FAVOURITE ADS list.

MA celebrates diversity in marketing • John Miles, Chief Executive Officer at New Zealand Marketing Association, says fostering diversity within the industry is so important. He explains how his organisation is doing its bit through the Marketing Futures Collective, to help shape the next generation of leaders.

CATCHING THE CDP WAVE • Local boutique data services company SPEAKDATA has paddled out to catch the next big MarTech wave, quickly positioning itself as a leader in Customer Data Platforms (CDPs). Managing Director, Paul Hickey, explains how the pandemic gave the company the space required to pivot the business towards the future and emerge stronger than ever.

MARTECH TRENDS TO WATCH • As technology permeates almost every area of our lives, it is only natural that these advancements also influence marketing, advertising and media. AYLA MILLER looks into four trends shaping the MarTech space as she speaks to marketers, agencies and technology suppliers to discover what’s working, how new technologies are solving marketing challenges and what we can expect to see in the future.

REFINING THE ART of the agency • In a move to consolidate all its abilities and skillsets, dentsu has officially launched DENTSU CREATIVE, building a global full-service creative agency.

TVNZ WARNS KIWIS OF THE PERILS OF ENDLESS FREE STREAMING IN NEW TVNZ+ CAMPAIGN

UNFILTERED HISTORY CLEANS UP AT CANNES LIONS...