NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

Celebrating excellence

our contributors • The following pages contain a multitude of perspectives and expertise across diverse domains within the industry. Here is a curated collection of the outstanding professionals who have shared their expertise.

NEW ZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

INDUSTRY INSIGHTS • News, views and updates from New Zealand’s marketing community.

META SHATTERS WALL STREET PROJECTIONS BY $1BILLION • The multinational technology conglomerate Meta, has exceeded all predictions, outperforming Wall Street forecasts by close to $1 billion, as reported by StockApps.com.

Fujifilm ApeosPro: How in-house production print transformed Indevin Group’s creative department • Villa Maria’s marketing team introduces us to the Fujifilm ApeosPro C750 LED printer. With its seamless performance and versatile capabilities, it’s revolutionised the department, boosting efficiency, cutting costs, and enhancing creative outputs for the popular wine brand.

‘Brain drain’ returns to marketing sector • Marketing job ads are down 25 percent year-on-year according to the BNZ/Seek Employment Report for July, with suitable candidates hard to come by. How will net migration gain impact this? Here’s a look at the market trends.

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The rise and rise of te ao Māori • As the cultural landscape of Aotearoa evolves, and with more businesses embracing te ao Māori, we look at the challenges and opportunities adland has to prompt change on a societal level through its overall business operations, brands and marketing.

Marketing needs to do a better job of marketing marketing • Thoughts from an advertising effectiveness expert on why marketers need to prioritise marketing marketing so they can do their jobs – unbridled.

WHITTAKER’S NEW CMO BLENDS TRADITION WITH INNOVATION • Relocating from the picturesque streets of France to the windy hills of Wellington, Soraya Cottin says her move to Aotearoa for the role of Whittaker’s new Chief Marketing Officer is like a dream come true.

A Q&A with Future Proof keynote speaker Mark Schaefer • Author of several top-selling marketing books, internationally acclaimed keynote speaker, futurist, and business consultant, Mark Schaefer is set to bring his expertise to New Zealand. Journeying from Tennessee he will speak and run bespoke workshops for clients as part of Waitapu Group’s first ever annual ‘Future Proof’ event on November 15.

The acquisition or retention conundrum • With soaring inflation and rising interest rates, New Zealand consumers are facing increasing pressure to manage household budgets. In such inflationary times the parallel pressures on marketers to acquire and retain customers is more evident than ever.

Are you rocking the box? • Although the modern world might seem to be consumed by digital marketing, a trend is emerging, rekindling a joy and delight for the mailbox experience.

Monsters from the deep Does your brand have what it takes to be unloved? • This issue, our go-to insights guys discuss a brand’s obsession with being liked and whether this is really necessary to be successful.

GETTING THAT SYNCING FEELING • A seamless customer experience is critical to the success of any business and a well-integrated marketing strategy is essential for achieving this goal.

Careers, continuous learning and lessons from brand driven organisations • Westpac CMO Suraiya Phillimore-Smith on her career, values, and the importance of knowledge-sharing and continuous learning in the marketing industry.

CELEBRATING EXCEPTIONAL MARKETING

SPARKING SUCCESSFUL STRATEGY...