NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

INNOVATING THE FUTURE

Unlock Essential Marketing Intelligence • Subscribe to four print issues of NZ Marketing before March 1, 2022 and you could be the winner of a Marketing Association course valued at $895+GST*.

INDUSTRY INSIGHTS • Insights from Adland, post-Covid.

RECOGNISING EFFECTIVE MARKETING • A wrap on the 2021 Effie Aotearoa Awards.

TRACK AOTEAROA: MAKING BUSINESS PERSONAL • After years of work building up the business, one thing has always remained true for TRACK AOTEAROA: people and connection matter most. ANZ Chief Executive ROB LIMB and Managing Director ANDY BELL reflect on how making business personal has been the secret to their success.

MARKETING 2025 A GAZE INTO THE FUTURE OF NEW ZEAL AND MARKETING. IN ASSOCIA TION WITH PERCEPTIVE • NZ Marketing has teamed up with Insights Agency Perceptive on a new piece of research to gain a better understanding for the needs and challenges facing marketing decision markers over the next five years. From customer retention strategies and future spend parameters to trends expected to shape marketing strategy and training, our FUTURE TRENDS SURVEY gives you a glimpse into the disruptors affecting marketing strategy and the investments being made to future-proof these efforts.

EXECUTIVE SUMMARY BY IAN MILLS, DIRECTOR OF STRATEGY AT PERCEPTIVE

SUSTAINABLE PACKAGING STRATEGY • Thinking of an environmentally friendly move for your brand? The team at ONFIRE DESIGN will help unpack all your sustainable/recyclable packaging challenges and help create a point of difference.

LEVERAGE TODAY, THRIVE TOMORROW • FCB New Zealand’s GM of Strategy SUE KIPLING speaks to the subtle art of achieving timely agility with timeless stability in an era of uncertainty.

THE FUTURE IS PROBABLY DIFFERENT • Well all love to dream about the future. It’s the last remaining Wild West. New horizons, out there to tame, plunder and profit. But is the promise of a better tomorrow a pledge the tech can keep? Will new innovations change the game and make us rich? MICHAEL GOLDTHORPE says, probably.

SEARCHING FOR PRIVACY • Privacy on the internet is of ongoing concern to consumers, marketers, and publishers alike. David Nothling-Demmer spoke to JESSICA MARTIN, APAC Head of Privacy, Regulatory, Crisis & Risk at Google, for some insights into a more privacy conscious eco-system.

FUTURE TRENDS INSIGHT FROM THE INDUSTRY • On the back of our Future Trends Survey, we unpack the trends expected to shape marketing strategy in the next five years. From understanding customers of the future and how an integrated CMO fits into this, to questing the future of brand and siloed media buying, FIVE INDUSTRY EXPERTS shed light on these issues with a view on how to best approach them and overcome any challenges.

BRANDS OF THE FUTURE • JAMES MOK, Chief Creative Officer at Proximity NZ shares his insights on what future-focused brands are doing to win the hearts and minds of customers.

A SEAT AT THE TABLE • In April this year, SPECIAL PR opened its doors as a PR extension of Special’s signature creativity and impact. Seven months in, the match made in heaven is going from strength to strength.

CMOS OF THE FUTURE • REGAN SAVAGE, Head of Marketing and Engagement at Southern Cross takes a peek into the looking glass to see what the future holds for senior marketers across New Zealand.

THE FUTURE OF MARTECH • MARK GRIFFITHS, Regional Sales Director, Marketing Cloud at Salesforce New Zealand gives us a rundown on where data-driven marketing strategy is headed with the support of new technologies.

IS YOUR BRAND FIT FOR THE FUTURE? • By...