NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

Evolving

our contributors • This issue we draw on a pool of talented professionals, accumulating diverse opinions, knowlegde and experience across a variety of different disciplines within the marketing, advertising and media industries. Here’s a selection of the great minds…

NEW ZEALAND MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

Where retail and CX COLLIDE • For the first time since 2019, the RX Breakfast Briefing returned to Auckland for a morning of networking and thought-provoking discussion on the state of retail and CX in New Zealand.

NZ Herald’s ‘News Worth Knowing’ • Shining a spotlight on new brand work to watch, and the marketers behind it.

Target Practice • Helping businesses get cut-through in a crowded marketing environment.

Sarah Kearney of The Warehouse Group • From cutting her teeth at a large multinational technology company in Singapore, this Chief Digital Officer has gone on to use her experience to set The Warehouse Group up for future success with its digital transformation journey.

Tiger and Drax Project partnership uncovers local music talent • Music is often referred to as the great uniter. It’s this power that DB Breweries aims to channel in its latest Tiger Beer campaign, Tiger Uncover, designed to build brand strength with its audience while helping out the local music industry after a tough few years.

SUPPORTING THE NEXT GENERATION

Covid, who? • For the majority of 2020 and 2021, Europe’s marketing and advertising industry was ruled, dictated and governed by the Covid-19 pandemic. Now, less than a year later it’s like it never happened.

The year of the customer • Twenty twenty-three is shaping up to be the year of (really) getting to know your consumers. NZ Marketing explores the trends set to play important roles in the marcomms space over the next 12 months, and how marketers can tap into these to prepare and adapt to changing consumer behaviours.

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OPEN BORDERS, OPEN ARMS The return of destination and travel marketing • Booking flights, exploring different cultures, and trying new cuisines – there’s not much that can compare to the excitement of travel. We take a dive into the world of destination and travel marketing to find out whether attitudes have changed following the pandemic, and how marketers are adapting to this new era of travel.

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Find yourself in Horowhenua • Thanks to the dedication and passion of a small District Council marketing team, Horowhenua is awakening to its potential as a local travel destination of choice.

‘TikTok Titans’, cookie conundrums and consumer context: Digital Day Out 2022 • New Zealand’s best marketers and innovators came together for a jam-packed day of collaboration and creativity at Marketing Association’s annual Digital Day Out conference. Here’s a glimpse into what went down.

New team, new dream • From Fonterra to Asahi, Giselle Bleakley has worked with some of the biggest global food and beverage brands. NZ Marketing sits down with the new Head of Marketing and Customer Experience at New World, who shares her passion for marketing and future prospects for the brand.

Insight into the hearts and minds of New Zealanders • With a deep connection to Kiwis, Stuff is well equipped to help businesses gather valuable data and insights to achieve business goals. We discover how the media organisation has supercharged its capability and invested in data to provide audiences and commercial partners with more of what they want and need.

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