NZ Marketing

Marketing Intelligence. NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

NZ Marketing

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MARKETING ONLINE • Your digital gateway to essential marketing intelligence.

StopPress SHORTS • Snippets from our sister site, Aotearoa’s foremost communications industry hub.

INDUSTRY INSIGHTS • News and views from Adland.

YOUR B2B MARKETING, COVERED • Is your brand in the business of doing business? The ICG MEDIA business titles — NZ Marketing, StopPress, The Register and Idealog — are your gateways to highly engaged B2B audiences. Together, they offer access to a large segment of the marcomms, retail and creative industries.

WE GET HUMANS, WE DO MARKETING • SMEs looking for marketing support in these troubled times are being offered assistance by a rebranded REACH and a CEO who’s passionate about helping this struggling sector.

Ahmad Salim of Deloitte Digital Creative NZ • In the midst of Covid-19 lockdowns, this award-winning business director took up the role of MANAGING DIRECTOR at the newly launched creative consultancy. Here, he shares why 2021 was the time to make bold moves, and what the future holds for creative marketing in NZ.

DELIVERING THE BEST OF GLOBAL AND LOCAL • International full-service, data-driven insights and consulting company KANTAR has integrated with Colmar Brunton, New Zealand’s most awarded market research firm. This significant investment, combining the agencies’ global resources with local insights and experts, offers Kiwi businesses more reach and faster service when exploring their brand, advertising, customer experience and development strategies.

The MA Accelerator • Now there’s an exciting new pathway for future marketing leaders.

FRESH FACES & FRESH MOMENTUM • DDB GROUP AOTEAROA boasts an impressive market reputation and a blockbuster list of clients, so it’s not surprising it attracts top talent from all over the world.

THE CONSULTANCY CONUNDRUM • The emergence of consulting firms in New Zealand’s advertising sector has ramped up in recent months, with Accenture-owned The Monkeys and Deloitte Digital’s creative offering being two significant players looking to disrupt the scene. Offering significant international resources, and reach across tech, data and creative integrations – promising a more cohesive offering that puts the power back into the hands of clients – NZ MARKETING takes a deep dive into this relatively new (to New Zealand) model of creative agency. This, as we explore if – and how – traditional model agencies are evolving to keep up with market shifts.

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The agency giving its clients AN UNFAIR ADVANTAGE • Over 25 years, HARVEY CAMERON has become a Christchurch marketing institution. Born from the closure of Saatchi & Saatchi, it opened its doors in 1996 and quietly got to work building brands and businesses. A quarter of a century later, it has a rich history of helping businesses and organisations make the most of their opportunities.

A WINNING PARTNERSHIP • Jules Lloyd-Jones has been Chief Marketing Officer at MITRE 10 for four and a half years, during which time she’s dedicated much energy to building brand love with customers. She shares with us what makes the DIY retailer’s approach to customer experience so special, explaining that the brand has its foundation in formidable partnerships.

Marring marketing and e-commerce • Jules details a list of key areas that she’s proud to be leading her team at Mitre 10 on over the next couple of years. She says that these nine KPIs across marketing and e-commerce will help move the brand forward.

WE’RE NOT ALL GOING TO MAKE IT • In a time when change and disruption in marketing technology and...