AdNews

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

AdNews

Driving the lifelong customer

When meets diversity • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews hand-picks an agency to work its magic.

Credits

PR’s fur baby influencer duo • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month, we speak to Extollo fur baby influencers Toby and Suzette.

Picture This

How Mitchell Long found his place in advertising • Mitchell Long has spent his 10-year career at PHD Sydney – an unusual achievement in an industry known for its high turnover rate. During this time he’s worked to boost diversity across agencies, formed strong relationships with big clients and driven PHD Sydney’s strategy product. AdNews sits down with the strategist to reflect on his career so far.

What others say

The ecommerce evolution • An accelerated move to digital has seen consumer expectations dramatically heighten, leaving many businesses to re-evaluate commerce models and put a renewed focus on the customer experience.

The social shop • Brands are tapping into the potential that social commerce offers to their overall commerce strategy.

Reconnecting creativity and diversity • Creativity and diversity have an intrinsic relationship, yet adland continues to struggle with a diversity problem. As an industry that commodifies creativity, it beckons questions around how good the work is if everyone working on it is the same. AdNews speaks to the industry to find out how the two can be tied back together.

What does diversity mean to you?

Multiculturalism turns mainstream

Western Sydney Ad School

Australia’s great storytellers

Publicis and the connected agencies • The walls between media and creative agencies in the same group are coming down. We asked Publicis Groupe and clients about trust, transparency and honesty.

Klarna jumps into in-game advertising • In-game advertising has become increasingly attractive for brands since the pandemic. We look at Klarna’s first foray into the space and the results it delivered.

ARI the AI has viral ambitions • A child-like artificial intelligence (AI) is being used in a podcast to help children decide what is acceptable behaviour.

THE NEXT STEP AFTER INMOBI’S TRANSFORMATION • InMobi has recently reinvented itself and boosted its local presence. We sit down with local boss Richard O’Sullivan to see what the business looks like now, and what’s next.

Tokyo Take Two • With the Olympics finally set to take place in Tokyo across July and August, after being postponed in 2020, AdNews asked creatives to share their thoughts on some of the ads that have launched in line with the games.