零售巨头沃尔玛 (Retail Tycoon Walmart)

随着中国经济持续稳定而快速地发展，在中国的商业画卷中，零售业毫无疑问是未来中国最具挑战性，也最具发展潜力的行业这一。如何正确地认识零售业，如何全面地理解和掌握零售业的知识，这是盘旋在每一个对零售业怀有浓厚兴趣的人心中的问题。本书选取了零售巨头沃尔玛的个案，一步一步，以一种全景式的、立体的手法向我们讲述了沃尔玛从创建、发展，到最终成为零售业巨鳄的富有传奇色彩的全过程。 崛起的策略、文化的策略、竞争的策略、销售的策略……(With continuous, stable and rapid development of Chinese economy, retail industry is undoubtedly one of the most challenging industries with the most development potential in China in the future in the commercial picture scroll of China. How to correctly understand retail industry and how to comprehensively understand and master knowledge about retail industry is the problem hovering in the heart of each person with profound interest in retail industry. The book selected individual case of retail tycoon Walmart and narrated the whole legendary process of Walmart from establishment, development to finally becoming tycoon in the retail industry step by step in a panorama and three-dimensional way. Rising strategy, culture strategy, competition strategy and selling strategy……)